Which term refers to the process through which young consumers develop attitudes and learn skills that help them function in the marketplace?
A) sex role orientation
B) viral marketing
C) consumer orientation
D) consumer socialization

Question

Quizplus · Accepted Answer

Consumer socialization is the process through which young consumers develop attitudes and learn skills that help them function in the marketplace. It includes learning about the importance of money, saving, spending, and making informed purchase decisions. Sex role orientation refers to the way in which individuals learn and adopt gender roles, while viral marketing is a marketing strategy that involves using social media platforms to spread a message or promote a product. Consumer orientation refers to a business strategy that focuses on delivering value to customers.

Which Term Refers to the Process Through Which Young Consumers