Although group influence plays an important role in influencing consumer behaviour, not all consumers conform to group expectations equally. Describe two individual difference variables that play an important role in the extent to which consumers conform to expectations of others or how one behaves in the presence of others.

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The Answer of Although group influence plays an important role in influencing consumer behaviour, not all consumers conform to group expectations equally. Describe two individual difference variables that play an important role in the extent to which consumers conform to expectations of others or how one behaves in the presence of others.

Although Group Influence Plays an Important Role in Influencing Consumer