Question 1

Rotary is an international organization which focuses on community service. The membership is made up of business and community leaders and all must abide by the Rotary Code of Conduct. Which type of group is Rotary?
A) primary
B) peer
C) associative
D) formal

Accepted Answer

Rotary is a formal organization because it has a structured membership, established rules, and a code of conduct that members must follow.

Question 2

Which type of group has no membership or application requirements but still might influence a consumer's behaviour?
A) informal
B) spontaneous
C) tangential
D) dissociative

Accepted Answer

Informal groups are not formal organizations and have no membership or application requirements. They are composed of like-minded individuals who share common interests, attitudes, and behaviors. Even though there are no formal requirements to be a part of an informal group, they can still have a significant influence on a consumer's behavior through word-of-mouth recommendations, social media, and other informal channels.

Question 3

Which of the following best describes a dissociative group?
A) a group in which a consumer desires to become a member
B) a group to which a consumer does not want to belong
C) a group in which interaction within the group is infrequent
D) a group toward which the consumer has both positive and negative affect

Accepted Answer

A dissociative group is a group that a consumer does not want to belong to. This could be due to factors such as cultural, social, or ethical differences or negative associations with the group.

Question 4

Adam is a Toronto FC soccer fan who spends weekends on watching his favourite team at home and away with other Toronto FC fans. The games bring TFC fans together to experience their team's triumphs and woes. What is this an example of?
A) primary group
B) peer community
C) referent group
D) brand community

Accepted Answer

This is an example of a brand community as the fans are united by their support for a particular sports team (in this case, Toronto FC) and come together to share their experiences and emotions related to the team.

Question 5

What occurs when an individual yields to the attitudes and behaviours of other consumers?
A) conformity
B) formalization
C) aspiration
D) association

Accepted Answer

Conformity refers to when an individual's attitudes and behaviors align with those of a group or society. It can occur due to various reasons such as social pressure, desire for acceptance or approval, or a need to fit in with the group.

Question 6

Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Sales and Ad club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?
A) reward
B) associative
C) conformational
D) referent

Accepted Answer

The answer of Jordan just graduated with an advertising degree...

Question 7

Zack is a teenager at a party with his friends who are drinking, and they are insisting that he drinks as well. What is Zack experiencing?
A) peer pressure
B) expert power
C) peer persuasion
D) coercive persuasion

Accepted Answer

Zack is experiencing peer pressure, which refers to the influence people have on one another to conform to social norms and expectations. In this case, Zack's friends are pressuring him to drink because it is a norm in their social group. Expert power refers to the influence someone has based on their knowledge and expertise in a particular field, and is not relevant to this scenario. Peer persuasion refers to convincing someone to change their mind based on reasoning, which is not necessarily related to the situation presented. Coercive persuasion refers to forcing someone to change their mind through threats or punishment, which is not applicable in this case.

Question 8

Tom cleaned his room because his mother told him he had to. By what mechanism did Tom's mother get him to clean his room?
A) persuasion
B) referent power
C) conformity
D) hierarchical power

Accepted Answer

The answer of Tom cleaned his room because his mother...

Question 9

Which term refers to groups of consumers who develop relationships based on shared interests or product usage?
A) consumption groups
B) brand communities
C) lifestyle communities
D) aspirational groups

Accepted Answer

Brand communities are groups of consumers who develop relationships based on shared interests or product usage. They often actively participate in conversations and activities related to the brand, creating a sense of community and loyalty. Consumption groups, lifestyle communities, and aspirational groups may overlap with brand communities but they are not specific to brand relationships.

Question 10

What is the key difference between persuasion and conformity?
A) With persuasion, the other party does not necessarily defend its position.
B) With conformity, the other party does not necessarily defend its position.
C) Persuasion produces long-term behaviour changes whereas conformity results in short-term behaviour changes.
D) Conformity produces long-term behaviour changes whereas persuasion produces short-term behaviour changes.

Accepted Answer

The answer of What is the key difference between persuasion...

Question 11

Which type of group generally has a set of stated rules, accepted values, and codes of conduct that members are expected to adhere to?
A) formal
B) referent
C) legitimate
D) expert

Accepted Answer

Formal groups have a defined structure and purpose with established rules and norms that members are expected to follow. Referent groups are based on personal relationships and may not have formal rules or codes of conduct. Legitimate groups may have some formal rules but are primarily based on a person's position or authority. Expert groups are based on shared knowledge or skills and may not have formal rules or codes of conduct.

Question 12

Kelly and her friends get together in the mornings to walk for exercise. This group has no membership or application requirements or codes of conduct. Which type of group does this represent?
A) primary
B) formal
C) informal
D) referent

Accepted Answer

This group does not have any formal structure or rules, so it is an informal group. It is also not a primary group, which typically involves close, long-term relationships. It is not a formal group because it has no membership or application requirements, which would be necessary for a formal organization. It is not a referent group because it is not a group that individuals aspire to join or use as a basis for self-evaluation.

Question 13

Which type of power results in consumers imitating the behaviours and attitudes of the group as a means of identifying with the group?
A) referent
B) legitimate
C) coercive
D) reward

Accepted Answer

Referent power is the type of power that results in consumers imitating the behaviors and attitudes of the group as a means of identifying with the group. This type of power is based on the desire of individuals to identify with and be liked by a particular group. Other types of power include legitimate power, which is based on a person's position or title, coercive power, which is based on the use of threats or punishment, and reward power, which is based on the ability to provide rewards.

Question 14

Which part of the consumer's self-concept does aspirational group membership often appeal to?
A) actual self
B) extended self
C) preferred self
D) ideal self

Accepted Answer

Aspirational group membership often appeals to the consumer's ideal self-concept, which is the image of the individual's self in the future. The ideal self is the person that an individual would like to be, which involves the desired qualities, traits, and attributes he/she wants to possess. Joining an aspirational group makes individuals feel that they are closer to achieving their ideal self, fulfilling their dreams, and becoming the person they aspire to be. Aspirational groups help consumers in shaping their future selves by providing role models, values, social norms, and lifestyles to emulate.

Question 15

Which term refers to the ability of an individual or a group to alter the actions of others?
A) social influence
B) social power
C) opinion leadership
D) network influence

Accepted Answer

Social power refers to the ability of an individual or group to alter the actions of others. Social influence is a broader term that encompasses the ways in which people affect the beliefs, attitudes, and behaviors of others. Opinion leadership refers to an individual who is able to influence the beliefs and actions of others through their expertise, reputation, or other qualities. Network influence refers to the ways in which an individual's social network can affect their behaviors and attitudes. While all of these concepts are related, social power is specifically focused on the ability to alter the actions of others.

Question 16

Which of the following is NOT a category of social power?
A) reward
B) legitimate
C) expert
D) sanctioned

Accepted Answer

The categories of social power are reward, legitimate, and expert. Sanctioned is not a category of social power.

Question 17

Which term refers to the pressure one feels to behave in accordance with group expectations?
A) coercive pressure
B) persuasive power
C) group influence
D) peer pressure

Accepted Answer

Peer pressure refers to the influence that one feels from their peers, or group of people with similar characteristics or backgrounds, to behave in a certain way or adhere to certain norms or expectations. It can be either positive or negative and can occur in various settings, including school, work, social groups, and family.

Question 18

Connor is preparing to take the Certified Public Accountants (CPA) exam. He has spent five years in university and now wants to be accepted into this group of professional accountants. For Connor, what type of group is the CPA?
A) primary
B) aspirational
C) associative
D) ideal

Accepted Answer

The CPA is an aspirational group, as it is a group that individuals aspire to join after completing specific education and examination requirements. It is not a primary group, which refers to a group of people who regularly interact face-to-face, nor is it an associative group, which refers to a group of people who join together to pursue a common interest or goal. It is also not an ideal group, which refers to a group that represents an individual's values, principles, and beliefs.

Question 19

Which term refers to a group that a consumer desires to become a member of?
A) formal
B) informal
C) aspirational
D) associative

Accepted Answer

An aspirational group is a group that a consumer desires to become a member of. This can include groups that embody a certain lifestyle or status that the consumer wishes to attain.

Question 20

Derrick does not want to be part of the environmentalist movement and wants nothing to do with the groups associated with it. To Derrick, what are environmental groups like the Sierra Club?
A) formal group
B) aspirational group
C) dissociative group
D) alien group

Accepted Answer

Derrick wants to dissociate himself from environmentalist groups such as the Sierra Club, meaning he sees them as a dissociative group.

Quiz 10: Group and Interpersonal Influence

Rotary is an international organization which focuses on community service. The membership is made up of business and community leaders and all must abide by the Rotary Code of Conduct. Which type of group is Rotary?

Which type of group has no membership or application requirements but still might influence a consumer's behaviour?

Which of the following best describes a dissociative group?

Adam is a Toronto FC soccer fan who spends weekends on watching his favourite team at home and away with other Toronto FC fans. The games bring TFC fans together to experience their team's triumphs and woes. What is this an example of?

What occurs when an individual yields to the attitudes and behaviours of other consumers?

Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Sales and Ad club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?

Zack is a teenager at a party with his friends who are drinking, and they are insisting that he drinks as well. What is Zack experiencing?

Tom cleaned his room because his mother told him he had to. By what mechanism did Tom's mother get him to clean his room?

Which term refers to groups of consumers who develop relationships based on shared interests or product usage?

What is the key difference between persuasion and conformity?

Which type of group generally has a set of stated rules, accepted values, and codes of conduct that members are expected to adhere to?

Kelly and her friends get together in the mornings to walk for exercise. This group has no membership or application requirements or codes of conduct. Which type of group does this represent?

Which type of power results in consumers imitating the behaviours and attitudes of the group as a means of identifying with the group?

Which part of the consumer's self-concept does aspirational group membership often appeal to?

Which term refers to the ability of an individual or a group to alter the actions of others?

Which of the following is NOT a category of social power?

Which term refers to the pressure one feels to behave in accordance with group expectations?

Connor is preparing to take the Certified Public Accountants (CPA) exam. He has spent five years in university and now wants to be accepted into this group of professional accountants. For Connor, what type of group is the CPA?

Which term refers to a group that a consumer desires to become a member of?

Derrick does not want to be part of the environmentalist movement and wants nothing to do with the groups associated with it. To Derrick, what are environmental groups like the Sierra Club?