What is the set of value-producing consumer activities that directly increase the likelihood something will be purchased?
A) marketing
B) shopping
C) consumer self-regulation
D) affect transferral

Question

Quizplus · Accepted Answer

Shopping activities directly increase the likelihood that something will be purchased. Marketing activities can create awareness and desire for a product, but the actual purchase decision is made during the shopping process. Consumer self-regulation and affect transferral do not necessarily increase the likelihood of a purchase.

What Is the Set of Value-Producing Consumer Activities That Directly