A consumer is thinking about purchasing a new computer, so she searches the Internet to compare brands and visits stores such as Best Buy. Which activity is this consumer performing?
A) consumption
B) self-regulation
C) affect transferral
D) shopping

Question

Quizplus · Accepted Answer

The consumer is engaging in the activity of shopping, specifically exploring options and comparing brands in order to make a purchasing decision.

A Consumer Is Thinking About Purchasing a New Computer, So