No name Retailers like No Frills or Price Chopper specialize in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees. What are they positioning their stores on?
A) affective quality
B) hedonic quality
C) legitimate quality
D) functional quality

Question

Quizplus · Accepted Answer

No name retailers like No Frills or Price Chopper are positioning their stores on functional quality, which refers to the ability of the product or service to perform its intended function or solve the customer's problem at a reasonable cost. They focus on offering a wide selection of goods at low prices, which appeals to customers who prioritize cost-effectiveness over other factors like luxury or convenience. Additionally, they emphasize knowledgeable employees and guarantees to assure customers that they will get the product they need and receive support if anything goes wrong.

No Name Retailers Like No Frills or Price Chopper Specialize