In consumer behaviour, which term refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment?
A) functional quality
B) affective quality
C) atmospherics
D) position

Question

Quizplus · Accepted Answer

Atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment. It includes factors such as music, lighting, aromas, and overall ambiance that can influence consumer behaviour and purchase decisions.

In Consumer Behaviour, Which Term Refers to the Emotional Nature