The Apple store takes pride in its customer service, the number of Mac Experts that it has at its retail locations who are ready to help customers, and the wide selection of products it has ready to sell its customers. What is this an example of?
A) affective quality
B) functional quality
C) fit
D) congruity

Question

Quizplus · Accepted Answer

This is an example of functional quality, which refers to the ability of a product or service to perform its intended function to meet the customer's needs. The Apple store's emphasis on customer service and product selection is aimed at providing functional quality to its customers. Affective quality, congruity, and fit are not directly applicable in this scenario.

The Apple Store Takes Pride in Its Customer Service, the Number