Consumers expect personal trainers to be physically fit. Which term refers to the degree to which a trainer's appearance matches this consumer prototype and elicits a favourable response by consumers?

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Source attractiveness refers to the extent to which a source is physically attractive to the audience, and can elicit a favourable response from consumers. It is commonly expected that personal trainers should themselves be physically fit and attractive, which can enhance their credibility in the eyes of their clients. Source congruity (B) refers to the degree of compatibility between the celebrity and the product or service they are endorsing, while source fit (A) describes the degree to which the source is a good match for the brand or product they are promoting. Source comparison (D) is not directly relevant to the concept of personal trainer attractiveness.

Consumers Expect Personal Trainers to Be Physically Fit