Which of the following does the decision-making approach that is used by a consumer depend heavily on?
A) price and quality of the products/brands considered
B) amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision
C) amount of involvement a consumer has with a product category or purchase and the amount of social influence affecting the decision
D) age and education of the consumer making the decision

Question

Quizplus · Accepted Answer

The decision-making approach used by a consumer heavily depends on the amount of involvement they have with a product category or purchase and the amount of purchase risk involved with the decision. Consumers with a high level of involvement and high purchase risk are more likely to engage in extensive decision-making processes, while those with low involvement and low purchase risk may use more simplified decision-making approaches. Price, quality, social influence, age, and education can all be factors, but are not the main drivers of the decision-making approach.

Which of the Following Does the Decision-Making Approach That Is