Which type of decision-making approach is used by consumers who tend to search diligently for information that will help them reach a satisfactory decision?
A) rational
B) limited
C) extended
D) thorough

Question

Quizplus · Accepted Answer

The extended decision-making approach is used by consumers who tend to search diligently for information that will help them reach a satisfactory decision. This approach involves a comprehensive search for information, comparison of alternatives, and evaluation of criteria before making a decision.

Which Type of Decision-Making Approach Is Used by Consumers Who