Which index is used by retailers to measure the incremental sales that occur when a product is on display?
A) incremental sales
B) brand-consumption
C) brand-equity
D) brand-lift

Question

Quizplus · Accepted Answer

The index used by retailers to measure the incremental sales that occur when a product is on display is brand-lift. Brand-lift measures the increase in sales or other key performance indicators (KPIs) such as website traffic or social media engagement after a specific marketing campaign or promotion. This index helps retailers understand the effectiveness of their display strategies and the impact on consumer behavior.

Which Index Is Used by Retailers to Measure the Incremental