Which term refers to the behaviour that consumers engage in as they seek information that can be used to satisfy needs?
A) need recognition
B) consumer search behaviour
C) alternative evaluation
D) choice

Question

Quizplus · Accepted Answer

Consumer search behaviour refers to the process of seeking information in order to satisfy a need or want. This includes both internal (e.g. memory, past experiences) and external (e.g. internet, word of mouth) sources of information. Need recognition is the first stage in the consumer decision-making process, alternative evaluation is the stage where consumers compare and evaluate options, and choice is the stage where a decision is made and action is taken.

Which Term Refers to the Behaviour That Consumers Engage in as They