Joanna is overwhelmed with the amount of information available when trying to decide on a laptop computer purchase. She is exhausted from trying to understand all the technical jargon, so she decides that she will use price as an indicator of quality to arrive at a satisfactory, rather than optimal, decision. What practice does her decision illustrate?
A) minimizing
B) brand inertia
C) suboptimization
D) satisficing

Question

Quizplus · Accepted Answer

Joanna's decision to use price as an indicator of quality and to settle for a satisfactory decision rather than an optimal one illustrates the practice of satisficing, which involves searching for a solution or option that is good enough to meet one's needs rather than trying to find the best possible one.

Joanna Is Overwhelmed with the Amount of Information Available When