Which of the following is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behaviour?
A) brand equity
B) brand inertia
C) brand preference
D) brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behaviour. Brand equity is the value and strength of a brand in the market. Brand inertia refers to the tendency of customers to continue using a particular brand out of habit or convenience, rather than choice. Brand preference is a customer's preference for a particular brand over others, but it does not necessarily entail a commitment to rebuy the product or service.

Which of the Following Is a Deeply Held Commitment to Rebuy