Which type of search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem?
A) pre-purchase
B) proactive
C) ongoing
D) pre-emptive

Question

Quizplus · Accepted Answer

Pre-purchase search activities are focused on locating information to help consumers make a decision. These activities occur before the actual purchase and are designed to help consumers evaluate the options available to them and make an informed purchase decision. Proactive search activities are focused on gathering information in anticipation of future needs, while ongoing search activities are focused on staying up-to-date with information related to a particular topic or product. Pre-emptive search activities are not a recognized type of search.

Which Type of Search Activities Are Focused on Locating Information