An advertisement with a Ford F-150 pick-up truck driving through a construction zone would appeal to a consumer using what kind of criteria when evaluating alternatives?
A) hedonic
B) utilitarian
C) affect-based
D) rational

Question

Quizplus · Accepted Answer

The advertisement of a Ford F-150 truck driving through a construction zone appeals to utilitarian criteria as it highlights the features that are practical and functional such as the truck's performance and durability in rugged conditions. This can appeal to consumers who are looking for a vehicle that can handle tough tasks and meet their utilitarian needs.

An Advertisement with a Ford F-150 Pick-Up Truck Driving Through