Energy Bar Scenario
Product nutrition labels provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Clif Bar, Larabar, and ProBar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price, and fat content. This consumer would like an energy bar with a high protein content but low in calories, sugar, fat, and price that also tastes good. Information is easily found on nutrition labels for all but the taste attribute. This information is summarized in the following table:
$\begin{array}{llll}
\begin{array}{l}
\text { Attributes in order of } \
\text { importance }
\end{array} & \text { Clif Bar } & \text { Larabar } & \text { ProBar } \
\text { Protein } & 10 \text { grams } & 5 \text { grams } & 8 \text { grams } \
\text { Calories } & 250 & 190 & 350 \
\text { Taste } & ? & ? & ? \
\text { Sugar } & 13 \text { grams } & 17 \text { grams } & 14 \text { grams } \
\text { Price } & \$ 1.13 & \$ 1.25 & \$ 2.50 \
\text { Fat } & 2 \text { grams } & 9 \text { grams } & 8 \text { grams }
\end{array}$
-Refer to Energy Bar Scenario. Which type of product category best describes "energy bar"?
A) superordinate
B) subordinate
C) unbounded
D) bounded

Question

Energy Bar Scenario
Product nutrition labels provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Clif Bar, Larabar, and ProBar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price, and fat content. This consumer would like an energy bar with a high protein content but low in calories, sugar, fat, and price that also tastes good. Information is easily found on nutrition labels for all but the taste attribute. This information is summarized in the following table:
 $\begin{array}{llll}
\begin{array}{l}
\text { Attributes in order of } \
\text { importance }
\end{array} & \text { Clif Bar } & \text { Larabar } & \text { ProBar } \
\text { Protein } & 10 \text { grams } & 5 \text { grams } & 8 \text { grams } \
\text { Calories } & 250 & 190 & 350 \
\text { Taste } & ? & ? & ? \
\text { Sugar } & 13 \text { grams } & 17 \text { grams } & 14 \text { grams } \
\text { Price } & \$ 1.13 & \$ 1.25 & \$ 2.50 \
\text { Fat } & 2 \text { grams } & 9 \text { grams } & 8 \text { grams }
\end{array}$
-Refer to Energy Bar Scenario. Which type of product category best describes "energy bar"?
A) superordinate
B) subordinate
C) unbounded
D) bounded

Quizplus · Accepted Answer

Energy bar is a subordinate product category, as it is a specific type of snack bar designed to provide energy and nutrients for physical activity.

The best choice for the consumer who wants a high protein content but low in calories, sugar, fat, and price, and also tastes good is Larabar. Although it has lower protein content than Clif Bar and ProBar, it has significantly fewer calories, less sugar, lower fat, and a lower price than the other two options. Additionally, the consumer's taste preference is subjective and cannot be determined from the nutrition labels.

Energy Bar Scenario Product Nutrition Labels Provide Considerable Information for Consumers

Energy Bar Scenario
Product Nutrition Labels Provide Considerable Information for Consumers