Consumer expectations have two components, with the first part being the probability that something will occur. What is the other part?
A) the probability that that event will be positive
B) the probability that that event will produce a satisfactory outcome
C) a desire for that outcome to occur
D) an evaluation of that potential occurrence

Question

Quizplus · Accepted Answer

The second component of consumer expectations is an evaluation of the potential occurrence, which involves assessing the desirability or impact of the event if it happens.

Consumer Expectations Have Two Components, with the First Part Being