Which type of expectations form about what a consumer thinks will actually occur during an experience?
A) predictive
B) normative
C) ideal
D) realistic

Name: Which type of expectations form about what a consumer thinks will actually occur during an experience? A) predictive B) normative C) ideal D) realistic
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Question

Quizplus · Accepted Answer

Predictive expectations form about what a consumer thinks will actually occur during an experience. These can be based on prior experiences, advertising, or word-of-mouth recommendations.

Which Type of Expectations Form About What a Consumer Thinks