Which term refers to the expectations of what a consumer thinks should happen given past experiences with a product or service?
A) realistic expectations
B) predictive expectations
C) ideal expectations
D) normative expectations

Question

Quizplus · Accepted Answer

Normative expectations refer to the expectations of what a consumer thinks should happen given past experiences with a product or service. Realistic expectations refer to what the consumer believes will actually happen. Predictive expectations refer to what the consumer thinks is likely to happen in the future. Ideal expectations refer to the perfect outcome that the consumer desires.

Which Term Refers to the Expectations of What a Consumer