Which of the following is a possible postconsumption emotion?
A) need
B) want
C) value
D) anger

Question

Quizplus · Accepted Answer

Anger is a possible postconsumption emotion that may arise when a product or service does not fully meet a consumer's expectations or needs. A) Need and B) want are preconsumption emotions that are relevant during the decision-making process, while C) value is a cognitive assessment made by the consumer during the consumption experience.

Which of the Following Is a Possible Postconsumption Emotion