In its early days, the modern dating app Tinder focused on college students. It hired "college campus reps" to spread the word on campuses and student hangouts parties they were organizing. Guests were asked to download the app to enter the party and to tell their friends to find a date on Tinder before they were allowed in. What was this communication method based on?
A) experience
B) word-of-mouth communication
C) explicit promises from marketers through advertisements and other promotional activities
D) personal factors

Question

Quizplus · Accepted Answer

The communication method used by Tinder, hiring "college campus reps" to spread the word on campuses and student hangouts, and asking guests to tell their friends about the app before they were allowed into the party, is based on word-of-mouth communication.

In Its Early Days, the Modern Dating App Tinder Focused