Which theory states that consumers are motivated to act in accordance with their attitudes and behaviours?
A) expectancy
B) attribution
C) self-perception
D) confirmatory

Question

Quizplus · Accepted Answer

The self-perception theory states that consumers are motivated to act in accordance with their attitudes and behaviors. This theory suggests that individuals observe their own behavior and make inferences about their attitudes and beliefs based on their behavior.

Which Theory States That Consumers Are Motivated to Act in Accordance