In which of the following conditions is a consumer more likely to experience cognitive dissonance?
A) The consumer is not aware that there are many equally attractive alternatives.
B) The decision is difficult to reverse.
C) The decision is not important.
D) The consumer has high self-confidence.

Question

Quizplus · Accepted Answer

When the decision is difficult to reverse, the consumer is more likely to feel cognitive dissonance because they have invested more resources (such as time, money, and effort) into the decision. This dissonance arises from the conflict between their beliefs or attitudes and their behavior (the decision they made).

In Which of the Following Conditions Is a Consumer More