Which activity may a consumer engage in to lessen feelings of discomfort following a purchase?
A) looking to see if there was a better choice
B) maximizing the perceived importance of the decision
C) returning the product, if possible
D) not complaining about the experience

Question

Quizplus · Accepted Answer

Returning the product, if possible, is a direct way for a consumer to alleviate discomfort or dissatisfaction with a purchase.

Which Activity May a Consumer Engage in to Lessen Feelings