A loyalty card/program is a device that keeps track of the amount of purchasing a consumer has had with a given marketer; once some level is reached, a reward is offered usually in terms of future purchase incentives.
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Q21: Share of wallet is sometimes used to
Q22: Personal switching costs refer to the emotional
Q26: Switching in a consumer behaviour context refers
Q28: Competitive intensity refers to the resources allocated
Q29: Switching costs can be divided into three
Q30: Customer share represents a behavioural component that
Q33: Under conditions of high competitive intensity and
Q35: Opportunity switching costs involve lost time and
Q37: Market share is the portion of resources
Q39: When competitive intensity is low but switching
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