Which term refers to the characteristic of relationship quality in which the consumer and firm understand each other and "speak the same language"?
A) trust
B) competence
C) individualization
D) communication

Question

Quizplus · Accepted Answer

The term that refers to the characteristic of relationship quality in which the consumer and firm understand each other and "speak the same language" is communication. Trust refers to the belief that the firm will act in the best interest of the consumer, competence refers to the ability of the firm to effectively deliver products or services, and individualization refers to the level of personalized attention given to the consumer.

Which Term Refers to the Characteristic of Relationship Quality in Which