The more you do business with the Kawartha Credit Union the more affinity shares you will earn; in 2012, these shares paid a cash dividend of 4.5%. What kind of program is this an example of?
A) switching
B) loyalty
C) satisfaction
D) customer commitment

Question

Quizplus · Accepted Answer

This is an example of a loyalty program as it rewards customers for doing more business with the credit union by earning affinity shares which pay a cash dividend.

The More You Do Business with the Kawartha Credit Union