Dissatisfied Customer Scenario
Meg went to a local nail salon to get a manicure and pedicure. Unfortunately, she got a nasty nail infection on two of her toes on her left foot the day after her manicure. She didn't go back to the shop to complain, but she told all of her friends about it and said never to go there. One of her friends suggested she should go back there to complain and demand compensation for her medical expenses and at least get her money back for the pedicure. Meg was just disgusted and didn't even want to go back there to complain. If she ever decides to get another pedicure, she certainly won't go back to that shop.
-Refer to Dissatisfied Customer Scenario. What was Meg engaging in when she told her friends of her infection after getting a pedicure at the nail shop?

Question

Quizplus · Accepted Answer

Meg was engaging in negative word-of-mouth by telling her friends about her infection and warning them not to go to the nail salon. This negative word-of-mouth can spread quickly and potentially harm the reputation of the nail salon.

Dissatisfied Customer Scenario Meg Went to a Local Nail Salon to Get a to Get