Margo has decided to go to a different hair salon because it is trendier than the one she currently uses. However, she will miss her stylist, Sheri, because she has been cutting Margo's hair for 10 years. Which type of switching costs will Margo most likely experience in this case?

Question

Quizplus · Accepted Answer

Margo will experience relational switching costs due to her long-term relationship with her stylist, Sheri. She will miss the personal connection and trust that she has developed with Sheri over the past 10 years. Procedural switching costs involve learning how to use a new product or service, personal switching costs involve the emotional attachment to a product or service, and disconfirmation switching costs involve disappointment with the performance of a product or service.

Margo Has Decided to Go to a Different Hair Salon