Which type of consumers will do everything possible to avoid doing business with a particular marketer?

Question

Quizplus · Accepted Answer

Anti-loyal consumers will actively avoid doing business with a particular marketer or brand, even going out of their way to do so. This can be due to past negative experiences or beliefs about the company's values or practices. Vigilantes, resistive consumers, and malcontents may also be dissatisfied or resistant to a marketer, but they may not necessarily actively avoid the company.

Which Type of Consumers Will Do Everything Possible to Avoid