One motivation of consumer misbehaviour is unfulfilled aspirations.

Question

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Consumer misbehaviour can be driven by various motivations including unfulfilled aspirations. When a consumer's expectations or desires are not met, they may engage in behaviours that are considered deviant or inappropriate. For example, if a consumer aspires to own a luxury car but cannot afford it, they may resort to stealing or fraudulently obtaining the car to fulfill their aspiration.

One Motivation of Consumer Misbehaviour Is Unfulfilled Aspirations