Situational factors, such as retail crowding, flight delays, excessive heat, or noise, can provoke consumer misbehaviour.

Question

Quizplus · Accepted Answer

Situational factors can have a significant impact on consumer behaviour, and may lead to negative actions such as misbehaviour, complaining, or even theft. These factors can include anything from physical discomfort to environmental stressors, and can be difficult for businesses to anticipate or control.

Situational Factors, Such as Retail Crowding, Flight Delays, Excessive Heat