Which of the following is a central component for understanding consumer behaviour that is also the focal motivation for consumer misbehaviour?

Question

Quizplus · Accepted Answer

Value is a central component for understanding consumer behaviour as it is the perceived benefit received from a product or service in exchange for the cost of acquiring it. Consumer misbehaviour can often arise from a perception of not getting enough value from a purchase or feeling cheated in the exchange. Therefore, value is also the focal motivation for consumer misbehaviour.

Which of the Following Is a Central Component for Understanding