Ashley has been waiting for 20 days for a parcel to arrive from her favourite online merchant. The parcel was to be delivered three days after her purchase but the retailer had a problem fulfilling her order due to low inventory levels. Eventually she'd had enough, cancelled her order, and wrote nasty reviews about the retailer on her social media pages. What motivation of consumer misbehaviour does this exhibit?

Question

Quizplus · Accepted Answer

Ashley was motivated by provocative situational factors, as the delay and poor service led her to react negatively.

Ashley Has Been Waiting for 20 Days for a Parcel