What are the societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies?

Question

Quizplus · Accepted Answer

The societal and professional standards of right and fair practices that are expected of marketing managers are referred to as marketing ethics. These standards guide marketing managers to conduct their activities with a sense of responsibility to customers, stakeholders, and society in general. Adhering to these ethical principles helps marketing managers to build trust and maintain customer loyalty, which ultimately supports organizational success. Marketing norms and theories are more general concepts that describe patterns and principles of marketing behavior, while marketing laws refer to legal requirements that must be followed.

What Are the Societal and Professional Standards of Right and Fair