Which of the following proposes that all the functions of the organization should work together in satisfying its customers' wants and needs?

Question

Quizplus · Accepted Answer

The marketing concept proposes that all functions of the organization should work together in satisfying its customers' wants and needs. This includes not just marketing, but also operations, finance, and other departments. The goal is to create customer value and build strong customer relationships, which in turn will lead to long-term profitability for the organization. The consumer concept and customer concept are similar, but not as comprehensive as the marketing concept. The value concept focuses on delivering value to customers, but does not emphasize the need for all functions to work together.

Which of the Following Proposes That All the Functions of the Organization