Procter and Gamble, the maker of Tide laundry detergent, sets up mobile stations, called Loads of Hope, where people stricken by natural disasters such as hurricane Katrina can wash their clothing. Which type of corporate social responsibility is this an example of?

Question

Quizplus · Accepted Answer

This is an example of altruistic duties, as Procter and Gamble is providing a service (mobile laundry stations) to those in need without any expectation of direct financial benefit.

Procter and Gamble, the Maker of Tide Laundry Detergent, Sets