Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm, such as a company donating to a cause every time a consumer purchases its product. Which term refers to these types of activities?

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Cause-related marketing activities are a form of strategic initiatives, where companies engage in socially responsible activities as part of their overall business strategy to increase the value of the firm. Ethical duties and altruistic duties refer to broader principles of ethical behavior and concern for others, while partnership initiatives are a more specific type of strategic initiative focused on forming partnerships with other organizations.

Cause-Related Marketing Activities Involve a Company Strategically Engaging in Socially