Which of the following considers not only the wants and needs of individual consumers but also the needs of society?

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes that companies should not only focus on meeting the needs of individual consumers but also take into consideration the needs of society as a whole, including environmental sustainability and social justice issues. This means that companies must balance their profit-making goals with ethical and social responsibilities. Therefore, the societal marketing concept represents a more holistic and socially responsible approach to marketing than other concepts.

Which of the Following Considers Not Only the Wants and Needs