In the twenty-first century strategy has become less about sustaining competitive advantage and more about
A)business school academics developing new theories, which are taught to new graduates.
B)earlier methods have simply been seen as old-fashioned.
C)flexibility and successive temporary advantages.
D)computerisation and the internet age meaning that we know more about what's really going on nowadays.

Question

Quizplus · Accepted Answer

In the twenty-first century, with the increasing pace of change and disruption in many industries, sustaining a competitive advantage has become more difficult. Therefore, strategy has shifted towards flexibility and the ability to quickly seize successive temporary advantages.

In the Twenty-First Century Strategy Has Become Less About Sustaining