By the 1990s, thinking on strategy had shifted to
A)an emphasis on competition, market share and industry profitability.
B)the development of the "PIMS" at the Strategic Planning Institute.
C)resources and capabilities of the firm.
D)the management of political, economic and technological influences.

Question

Quizplus · Accepted Answer

By the 1990s, there was a shift in strategy thinking towards understanding and leveraging the resources and capabilities of the firm. This approach emphasized internal analysis and identifying sustainable competitive advantages that could be leveraged for long-term success. This shift was influenced by the work of scholars such as Gary Hamel and C.K. Prahalad, who argued that companies should focus on building unique capabilities and competencies rather than simply competing on market share or industry profitability.

By the 1990s, Thinking on Strategy Had Shifted to