If a firm's strategy ensures it is consistent with both its internal and external environment, it achieves
A)strategic fit.
B)strategic adjustment.
C)environment consistency.
D)political and social fit.

Question

Quizplus · Accepted Answer

Strategic fit refers to the alignment between a firm's internal resources and capabilities and its external environment, including the competitive landscape, market trends, and customer preferences. When a firm's strategy ensures consistency between these factors, it achieves strategic fit. Options B, C, and D are not appropriate because they do not accurately describe this concept.

If a Firm's Strategy Ensures It Is Consistent with Both