One huge potential problem with licensing is
A)the licensee may seek to imitate the innovation themselves.
B)the innovator is wholly dependent on the licensee's commitment and effectiveness.
C)the innovator cannot issue another licence.
D)the licensee may be a bad payer.

Question

Quizplus · Accepted Answer

Licensing involves giving someone else the rights to use your innovation, which means the innovator is dependent on the licensee's commitment and effectiveness. If the licensee fails to effectively use or market the product, it can reflect poorly on the innovator and harm their reputation. Therefore, it's essential to carefully choose a reliable and committed licensee to avoid this problem. The other options (A, C, and D) are potential issues with licensing but are not as significant as B.

One Huge Potential Problem with Licensing Is