When complementary resources are critical to the market success of an innovation,
A)the technical risks are relatively unimportant.
B)the costs and risks are amplified.
C)a larger firm with established complementary resources is better placed than a start-up.
D)b and c.

Question

Quizplus · Accepted Answer

When complementary resources are critical to the market success of an innovation, the costs and risks are amplified. Moreover, a larger firm with established complementary resources is better placed than a start-up to handle the costs and risks associated with such innovations. Therefore, option D is the correct answer.

When Complementary Resources Are Critical to the Market Success of an Innovation