In its first, largely European, phase of internationalization, IKEA
A)kept its markets and products unchanged.
B)made minimal changes to its products and processes.
C)consciously changed its culture but not its products.
D)changed its products but not its culture.

Question

Quizplus · Accepted Answer

In its first phase of internationalization, IKEA made minimal changes to its products and processes, while still maintaining its core identity and concept. For example, it kept its furniture designs and product range relatively unchanged but adapted its packaging and logistics to fit local markets.

In Its First, Largely European, Phase of Internationalization, IKEA