On expanding into the USA, IKEA
A)kept its markets and products unchanged.
B)made minimal changes to its products and processes.
C)consciously changed its culture but not its products.
D)changed its products but not its culture.

Question

Quizplus · Accepted Answer

IKEA made minimal changes to its products and processes when expanding into the USA. While there were some minor tweaks to product design and marketing strategies, the overall product range and company culture remained largely consistent with its European origins.

On Expanding into the USA, IKEA