Which model proposes a direct and peripheral route to persuasion
A) Elaboration Likelihood Model (ELM)
B) Learning Model
C) McGuire's six-step model
D) Hovland's four-step model
Correct Answer:
Verified
Q73: What is the name for progressively larger
Q74: Gabriel intentionally avoided looking at accident statistics
Q75: When writing her paper on the benefits
Q76: Although Emily thinks of herself as a
Q77: The commercial attempted to persuade customers by
Q79: Selecting information that supports your viewpoint and
Q80: A researcher pretending to be a participant
Q81: We are motivated to pay more attention
Q82: Factors related to accuracy and honesty are
Q83: Yana's speech got the crowd very enthusiastic.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents