The commercial attempted to persuade customers by playing a catchy jingle. This is relying on what to persuade

Question

Quizplus · Accepted Answer

The use of a catchy jingle is an example of heuristics, which are mental shortcuts or rules of thumb that can lead to quick decision-making without weighing all the available information. In this case, the jingle is intended to create a positive association with the product in the customer's mind, encouraging them to make a purchase based on a simple, emotional response rather than a detailed evaluation of the product's features or merits.

The Commercial Attempted to Persuade Customers by Playing a Catchy